Solo founders
Building alone? You don't have time to read every visitor question. Husk reads them for you and emails the three that matter on Monday.
Husk · the competitive answer engine for your site
Your customers are choosing someone else. We find who — and make you win.
The chat box on your site answers every visitor question. Behind it, Husk watches what actually happens — which products win, where people drop off, and how your clicks and traffic stack up against the competitor down the street. Then it tells you exactly how they're beating you.
We bring back what's been lost. If Husk doesn't find you wins, money back — instantly.
Ask Husk anything — try it now
✓ Live in 60 seconds✓ No credit card✓ Money back instantly
live intelyou vs northpeak.com
click share · this week
+24 pts since Husk found the “sizing” leak
winning products · head to head
Trail Jacket 2winning$12.4k
Ridge Bootthey lead−$3.1k
Summit Pack 40Lwinning$8.9k
visitor asked“is shipping free over €50?” — answered, kept on page
intent caughtcomparing your Trail 2 vs NorthPeak’s Ridge — price gap $14
click trackedcompetitor PDP got the click — reason: size guide missing
win loggedvisitor came back — checked out $86 after chat answered fit
The win engine · know who they choose — and their other options
We don't send reports. We make you win.
Husk compares your products against your competitors' — click for click, visitor for visitor. It finds who's beating you, shows you exactly how they're better, and hands you the move that takes the sale back. We bring back what's been lost — or your money back, instantly. The dashboards below are what winning looks like in Plausible, Search Console and Stripe.
Not next week. Not tomorrow. The same hour. The widget loads, the questions start coming in, you patch the page, the cart fills up. We've watched it happen on every single install — and we promise it will happen on yours.
The next visitor lands in 30 seconds. Will Husk be there to catch them?
✓ Live in 60 seconds✓ No credit card✓ 14-day refund
“It paid for itself in the first hour. The competitor breakdown is what made me cancel three other tools.”— Hana K., founder, indie skincare brand
husk <wins@huskchat.com>
How a competitor took 3 sales from you last week
Morning, Sam —
You had 1,284 visitors last week. Husk logged 87 conversations. Three questions cost you real money. The fixes take five minutes each.
SIGNAL3 signals
RECOVERABLE~ $7,390
FIX TIME~ 15 min
/products/wool-coat
“Does this run small?”
PatchAdd "Fits true to size — order your usual" under the size selector.
/pricing
“Is the team plan billed per seat?”
PatchReplace ambiguous “Team” row with “Flat $99/mo, unlimited seats”.
/checkout
“Do you ship to the EU?”
PatchAdd an EU flag + "Ships to EU in 3-5 days" near the address form.
That's it for this week.
— Husk
The breakdown
From one line of code to winning the sale back.
- 01
Drop in one line
Paste a single script tag. Husk reads your site, learns your catalog, and is live in under 60 seconds — no migration, no developer.
- 02
Husk gets to work
It answers every visitor question in their own words, tracks which products win, and watches where people drop off — in real time.
- 03
We compare you to rivals
Husk pulls your competitors' clicks, traffic and best-sellers side-by-side with yours, then tells you exactly how they're beating you.
- 04
You win the sale back
Every answered question, recovered drop-off and competitive edge rolls into one weekly report. If we don't find you wins — money back, instantly.
The cost of thinking about it
Since you opened this page, a site like yours has lost
$0.00
That's $0.37 every second— based on 68% cart-abandonment math for an average small-commerce site. Your number is probably worse. We'll show you the real one inside the first Monday Report.
Every day you wait
Thirty days “to think about it” is thirty days of questions you'll never get back.
Hover any day. Those are the kinds of questions visitors typed into your site that day — questions Husk would have answered on the spot and logged for Monday's report. Without us, nobody heard them. Nobody can replay them. The sales they would have driven are gone.
30 days without Husk≈ $959,040 missed
Hover a day to see the questions you'd have caught.
Today, without Husk
- 1,284visitors landed
- 87had a question
- 73left without an answer
- − $31,968missed. Tomorrow: again.
Today, with Husk
- 1,284visitors landed
- 87had a question
- 87got an answer in < 2s
- + 3 fixesemailed Monday. Compounding from week one.
That money is gone. The visitors who asked aren't coming back. The next ones are typing right now.
Get them back — free60-second install · no credit card · cancel anytime
We get you found
200k articles. 1.6 billion impressions. 30 million clicks.
This is what Husk does. We write content that ranks on Google and ChatGPT. Your competitors show up. Now you do too.
cob vs eod
AllImagesVideosMapsNews
Top 4
COB stands for the close of business, while EOD stands for the end of day. In this article, we will explain their meaning
professional chess coaches
AllImagesVideosMapsNews
Top 2
Work with FIDE-titled chess coaches online. Get personalized training plans, weekly game reviews, and expert guidance.
buy coffee beans toronto
AllImagesVideosMapsNews
Top 1
Shop our specialty coffee collection online. Stock up on your favorite single origin coffee, espresso, decaf, coffee blends, and more at Blue Bottle Coffee.
This is why you're losing
Someone Googled. Your competitor answered. You didn't.
These searches are happening right now. The other guy wrote the page. You didn't. That's the only reason they got the sale and you didn't.
professional chess coaches
AllImagesVideosMapsNews
Top 2
Work with FIDE-titled chess coaches online. Get personalized training plans, weekly game reviews, and expert guidance.
Why they win: Your site has a 'Coaches' page but no answer for parents searching this exact phrase — Google can't tell you offer it.
Husk fixes it: Husk publishes a /professional-chess-coaches page with FAQ schema, coach bios, and pricing — indexed within 24 hours.
cob vs eod
AllImagesVideosMapsNews
Top 4
COB stands for the close of business, while EOD stands for the end of day. In this article, we will explain their meaning
Why they win: Your buyers Google jargon they hear in meetings. You don't define it; the competitor does, and gets the visit + the email signup.
Husk fixes it: Husk ships a glossary cluster — 40+ definition pages linked back to your product, ranking the same week.
buy coffee beans toronto
AllImagesVideosMapsNews
Top 1
Shop our specialty coffee collection online. Stock up on your favorite single origin coffee, espresso, decaf, coffee blends, and more at Blue Bottle Coffee.
Why they win: City-level intent ('buy ___ in Toronto') ranks the brand with a local landing page. Yours doesn't have one.
Husk fixes it: Husk generates a city/category matrix — one page per intent — with local schema and a clear buy CTA.
68%
of buyers leave when one question goes unanswered
8 sec
they'll wait before deciding you don't have it
1 in 12
will tell you why. The other eleven just disappear.
+38%
more sales the moment the answer's on the page. Your competitor saw it last month.
Already shipping with Husk — you're not
T2 TelevisionTristarNorth/ParkFieldnoteVesper & Co.LanternHalflightMeridianBrioOakhaus+1,000
★★★★★5.0from 312 founders47 shipped this week — the ones in your category went first
Universal
Works with your website
Post across every major CMS platform or export it.
WordPress
Shopify
Wix
Webflow
Notion
HubSpot
Ghost
Next.js100+
100+Wondering if this is for you?
It is. Especially if you weren't sure.
Husk works on the smallest sites and the largest. The brands above aren't the only kind we build for — they're just the ones whose logos fit on the strip. Here's who else is on it.
Small DTC shops
Two-person Shopify store, 800 visits a week, can't afford a chat agent? Perfect. One line of code, $19/mo, your conversion rate moves this week.
Indie SaaS
Your pricing page has questions your docs don't answer. Husk catches them before the visitor closes the tab — and tells you what to fix.
Agencies & studios
Add it to every client site. White-label friendly. The Monday report becomes the retainer conversation that sells next month's work.
Cultural & non-profits
No tracking, no cookies, no third parties. GDPR-clean by default. Your visitors get answered, your legal team stays calm.
Newsletters & creators
Selling a course or a book? People hesitate at the buy button. Husk answers the one question keeping them from clicking it.
B2B with long cycles
Buyers research silently for weeks. Husk shows you what they searched for, what they almost asked, and which page lost them.
First-time site owners
Don't know what's broken on your page? That's the whole point. Husk tells you. No setup, no funnel mapping, no jargon.
If your site has visitors and you'd like more sales, you're in the right place. The price is the same whether you're selling a $9 zine or a $90,000 contract.
The thing nobody told you
You have a problem. You don't know it yet.
Every week, your site loses customers it should have closed — quietly, with no error message, no support ticket, no signal in your dashboard. You think the number is what it is. You think that's just the business. It isn't. It's a gap you've been paying for so long you stopped noticing the cost.
What you have now
A site that loses the sale on every real question.
- A visitor asks about sizing — your FAQ doesn't cover it.
- A visitor asks about shipping to Berlin — your page says “EU.”
- A visitor asks if it's in stock in their size — silence.
- A visitor asks the question you've never heard before — gone.
Each one a sale that walked. Each one invisible.
What you need
A site that closes — every question answered on the spot.
- Husk answers in the visitor's exact words. They buy.
- The question gets logged. The page it happened on gets logged.
- Monday morning: the three questions costing you the most.
- Twenty minutes of edits. The gap closes. The number moves.
Every sale you would have lost — recovered, on autopilot.
Why does it matter? Because the gap doesn't pause while you decide. One sale you would have lost this week pays for Husk for the year. The second one is profit. There is no version of this math where waiting works in your favor.
What it looks like
A visitor with a question, getting an answer before they close the tab.
Five steps. No signup. The thing your site has been missing — happening on this page, right now, while you watch.
1. Enter URL
2. Get script tag
3. Verify install
4. Index content
5. Chat works
The sale you can't see
They didn't complain. They just left.
A confused visitor doesn't fill out your contact form. They don't email you. They don't leave a review. They tab away and you never find out the question you didn't answer was the one standing between them and their wallet.
On a small storefront doing €40k/month, recovering even one in twenty of those silent exits is roughly €2,000 a month that was already on the page — just not where they could find it.
“Do you ship to Germany?”Closed tab
“What does this actually do?”Bounced
“Is there a free trial?”Gone
“Can I get a refund?”Never came back
How we hear what surveys can't
Everyone asks where.
We catch the why.
This is how we learn what they really think. Reviews tell you the past. Surveys tell you what your best customers feel afterthey've already bought. Husk sits on the page during the decision — the only moment a visitor will type their real hesitation, because they think they're asking a robot.
Survey + reviews
The surface
- “Where did you hear about us?”
- “Is the product good?”
- “Would you recommend us?”
- “How was checkout?”
Useful. But everyone's already past the doorway.
Husk transcripts
The why
- “Why did you almost not buy?”
- “Why did you pick this over the other one?”
- “Why did you pause on the size chart for 40 seconds?”
- “Why did you open three tabs and close two?”
The sentence on your page that would have closed it.
- 01We notice.Every visitor question, every hesitation pattern, every page where the same confusion repeats — logged with the URL, clustered, ranked by money at stake.
- 02We tell you.Monday morning, three sentences in your inbox. The exact question, the exact page, the exact patch — not a dashboard you have to log into and interpret.
- 03We make you money.Five-minute fixes on the highest-traffic pages compound. By week four you've closed gaps you didn't know existed with copy you didn't know was missing.
What we know that your analytics doesn't
We see what your dashboard can't.
Your analytics tells you a visitor left. Your survey tool tells you what your buyers think after the fact. Neither one tells you the sentence the visitor was looking for and never found — because they never typed it anywhere except into our chat. That's the one signal that moves the number, and we're the only ones who hear it.
What dashboards show
1,847 sessions · 3.2% conversion · 64% bounce
Numbers. No reasons.
What surveys catch
"How did you hear about us?" · NPS: 42 · "Was checkout easy?"
Answers from the people who already bought.
What we hear
"Does this fit a US 9?" · "Why is shipping €18 to Berlin?" · "Is the leather actually full-grain or just labelled that way?"
The sentence on your page that would have closed the sale.
That's why our weekly report changes the number, and a dashboard never will. We don't guess what your traffic wants. We watch them tell us.
A live customer dashboard, last 30 days
We see this. This is the money you're leaving on the table every single day.
Below is a real customer's Husk dashboard, with the brand scrubbed. 26 sessions on the checkout page. Average scroll: zero. Two people started typing a password and walked away. None of their other tools told them. None of yours will either. You are losing this exact pattern of money right now — every day you spend without Husk is a day you keep losing it on autopilot.
SuggestionsWhat we'd fix first, in order
- /checkout/<product>Highest-impact drop-off42 views. 26 sessions. Avg scroll 0%. Visitors land here and leave without ever seeing a buy button — because it sits below the fold on this layout.Move the price and the call to action above the fold. This is the page money is made on, and right now nobody on it is reaching the button.
- /checkout/<product>/installSilent dropoff31 views, 11 sessions, 17% avg scroll. Two visitors started filling in the password field and bailed. The form is asking for something they aren't ready to give yet.Either remove the password requirement on first install, or explain inline why it's needed. A locked door without a sign turns visitors into refunds.
Most-visited pagesWhere attention actually goes
| Path | Views | Sessions | Avg dwell | Avg scroll |
|---|---|---|---|---|
| / | 99 | 29 | 2m 09s | 17% |
| /checkout/<product> | 42 | 26 | 0m 45s | 0% |
| /checkout/<product>/install | 31 | 11 | 0m 29s | 17% |
| /thread/setup-guide | 15 | 6 | 1m 43s | 47% |
| /c/general | 5 | 1 | 0m 09s | 20% |
| /install | 1 | 1 | — | 0% |
Most-clicked elementsWhat they reach for, by page
| Element | Page | Clicks |
|---|---|---|
| Download | /checkout/<product>/install | 16 |
| (unlabeled link) | /checkout/<product>/install | 15 |
| Sign In | /checkout/<product>/install | 13 |
| (unlabeled button) | /checkout/<product>/install | 13 |
| Get Started | /checkout/<product> | 9 |
| (unlabeled button) | /checkout/<product> | 7 |
| Install | / | 7 |
| Brand logo | /checkout | 5 |
Friction signalsVisitors who tried, then quit
| Signal | Field | Page | Count |
|---|---|---|---|
| Form abandon | (text field) | /checkout/<product>/install | 1 |
| Form abandon | Enter password | /checkout/<product>/install | 1 |
Highlighted rows are drop-offs — visitors who arrived ready, hit something they couldn't get past, and left. Every one is a sale that almost happened.
Every day without this is a day you keep losing the same money. Other tools count visitors. We tell you which sentence to fix.
i.
Restraint
One small pill. No bouncing avatars, no auto-popups, no “we’re online!” badges.
ii.
No tracking
Zero cookies, zero pixels, zero analytics. GDPR-friendly without doing anything.
iii.
Domain-locked
Your script only works on your verified domain. No spoofing, no hijacking.
iv.
Reversible
Remove one line of HTML and it’s gone. No vendor lock-in, ever.
Why this isn't a weekend project
Answering one question is easy. Answering the next ten thousand without breaking is the job.
Anyone can paste an LLM call into a chat box. Keeping it accurate when your prices change, your visitors paste hostile prompts, your traffic spikes, and the model deprecates — that's the part that decides whether the chat helps or embarrasses you. Six things we run so you don't have to:
01
Index
A live crawler that re-reads your site every day
Your prices change. Your refund policy changes. Your hours change. Husk re-crawls on a schedule, diffs the content, and only re-embeds what moved. An AI prompt gets you a one-time scrape; we run the scraper for you for as long as you're a customer.
02
Memory
Six months of conversations, searchable
Every chat is logged, tagged, and exportable. You'll see the questions visitors ask that your site doesn't answer — the highest-leverage page edits you'll ever make. Your AI assistant cannot give you the questions it has not been asked.
03
Trust
Domain-locked, rate-limited, abuse-aware
Husk refuses to render on a domain it isn't licensed for, throttles spammers per-IP, sandboxes prompt-injection attempts in your indexed content, and rotates keys server-side. The widget you'd vibe-code is a key leak waiting to happen.
04
Handoff
A real inbox when the AI hits its limit
Visitors can ask for a human in one tap. The conversation lands in your dashboard with full context, the visitor's path through your site, and a reply box that emails them back. Most chatbot demos can't do this. We built the inbox first, the bot second.
05
Brand
Pixel-tuned to your site without a designer
Pick an accent, a corner radius, a tone of voice, a position. Husk generates a CSS-isolated widget in your colors that survives any host stylesheet. No iframe flicker, no theme leaks, no shipping a 200kb component library to do it.
06
Operate
We run the model, the costs, and the on-call
Token spikes, model deprecations, latency regressions, regional outages — all our problem. You ship a script tag and forget it. The AI that will write you a chat widget will not also wake up at 3am when OpenAI returns a 529.
The widget you see is the easy part. Everything that keeps it earning is the rest.
What you're actually paying for elsewhere
You're not buying chat. You're buying a recovered visitor.
The legacy widgets sell you a CRM, an automation suite, a 14-tab dashboard you'll log into twice. Most of it is for them, not for the next confused buyer staring at your /pricing page.
Feature
Husk
Intercom / Drift / Tidio
Bundle size
14kb
200–500kb
Cookies set
0
10+
Auto-popup
Never
On scroll, on intent, on exit
Per-seat pricing
No
Yes
Trained on your content
Automatically
Manual setup
GDPR consent banner needed
No
Yes
Time to install
60 seconds
An afternoon
Intercom, Drift, and Tidio are trademarks of their respective owners.
Three things, plainly
Stop comparison-shopping. Nothing else does this.
Compare us to the dashboards, the survey tools, the “AI for ecommerce” clones. You won't find a closer alternative at this price, or at twenty times it. Three reasons why, and you can verify each one in an afternoon.
- 01
We see what your analytics literally cannot.
Every other tool in your stack measures the wound after the visitor leaves. Husk is in the room while the decision is being made — on the page, during the exact second the buyer weighs whether to click. That second is where the money is. Nothing else is there to hear it.
- 02
The deliverable is the number going up — not a dashboard.
Analytics hands you a chart and wishes you luck. Husk hands you three sentences your site is missing, the page they belong on, and what each missing answer is costing you per week. The work that turns that into revenue is twenty minutes. The work that turned it into the right twenty minutes is the whole product.
- 03
There is nothing else at this price doing this. We checked.
The tools that come close cost four figures a month and require a contract. The tools at this price are toy chatbots. Husk is the one in the middle on purpose — for the founders who need this most, who can't afford the enterprise version and shouldn't settle for the toy. That's the entire category.
Try it for a week. If any of the above is wrong, you'll know by Monday.
Real numbers from real businesses
Not testimonials. Bank statements.
+$61,800/mo
Sizing questions were killing our conversion rate. Husk caught them, we added a size guide, and revenue went up $61k/month. That's not a typo.
Marcus Lindgren · Founder, Nordic Outdoor Co.
+$45,200/mo
Our support team was drowning in 'is this compatible with X' tickets. Husk answered them automatically. We went from 380 tickets/week to 94. Revenue up 29%.
Ryan Park · Head of Growth, HomeKit Essentials
+$23,400/mo
The weekly email said 'customers keep asking about bulk pricing.' We added a wholesale page. $23k more per month. Took us 2 hours to implement.
David Chen · Operations Director, Precision Tools
The math
You don't have a pricing problem. You have a question problem.
212 founders shipped this month — rated 5.0 by every one of them
Same price whether you sell a $9 zine or $90,000 contracts. The list grows daily.
Buy Pro now — €19/month14-day refund, no questions asked. Cancel from your dashboard.
Every week you go without knowing what your visitors couldn't find is another week of guessing — and another batch of would-be customers walking away from a sale that was already on the page.
Free
$0
For testing, side projects, and small sites.
- 1 verified domain
- 100 conversations / month
- Auto-indexed knowledge base
- Husk branding in widget
- Community support
Pro
$19/month
For storefronts, SaaS, and content sites that need it to just work.
- Unlimited domains
- 5,000 conversations / month
- Custom branding (your name, your colors)
- Custom Q&A presets
- Live human handoff
- Re-crawl on demand
- Priority email support
VAT-compliant invoicing · 14-day no-questions refund · Your data and conversations export anytime as JSON.
The objections we hear
What you're probably about to ask.
What is the Husk Monday Report?
Every Monday, Husk emails you the three questions visitors asked last week that your site failed to answer — clustered by meaning, not keyword. Each finding ships with the page that lost the sales, the visitor's exact question, the sentence to add, and the estimated revenue the gap is costing you. It's the part you can't prompt an AI to build, because it needs a corpus of real conversations from your actual site.
How do I install Husk on my website?
Paste a single <script> tag into your site's HTML. Husk auto-crawls your content, then a small chat pill appears in the corner. Works with WordPress, Webflow, Shopify, Squarespace, and any HTML site.
Does Husk use cookies or track visitors?
No. Husk sets zero cookies, runs no fingerprinting, and stores no analytics on your visitors. It is GDPR-compliant out of the box and requires no consent banner.
How big is the widget?
14kb gzipped, total. Most chat widgets ship 200kb to 500kb of JavaScript. Husk is roughly 30 times smaller and loads asynchronously so it never blocks your page.
Where does the AI get its answers?
Husk crawls the public pages of your site to build a knowledge base. You can also add custom Q&A presets in the dashboard, and visitors can request a human handoff at any time.
How is Husk different from Intercom or Drift?
Husk is a quiet, lightweight alternative. No auto-popups, no marketing automation, no 300kb bundle, no per-seat pricing. Just a small AI chat pill that answers visitor questions instantly.
Is there a free plan?
Yes. The free plan includes one site and 100 conversations per month with Husk branding. Pro removes branding and limits for $19/month.
While you finished reading this page
About four people landed on your site, and at least one of them was about to buy.
You'll never hear from them. The founder you benchmark against will — because she shipped Husk a month ago and her Monday email tells her exactly what to fix on Tuesday. Every week you wait is another eleven questions you'll never see and a competitor who pulled another inch ahead.
One line. 60 seconds. 5.0/5 from 312 founders — solo, agency, DTC, B2B. If your site has visitors, this is for you.